Infiniti organized the CLOSE2U virtual fair which took place on 3, 4 and 5 November to preview its products from the 2020 – 2021 collection to its customers and the press.
CLOSE2U has been a unique event of its kind, born from the need of the brand to stay close to its community in a particularly delicate moment in which, by necessity, the opportunities for meeting have inevitably reduced. The brand has in fact reproduced, within a virtual area, a real exhibition stand in which accompanied visitors to discover new products, thus offering an engaging and interactive experience. Furthermore, with this event, infiniti has been very interested to technology and new media, taking advantage of all kinds of opportunities in order to keep in touch with all the design lovers of the world. The virtual tour was a real success: over 550 presentations for about 300 hours of live coverage, and which involved over 1500 people in 50 different countries around the world.
Discover our virtual Showroom